For this project I was asked to rebrand the Feel Good Drinks Co. I created a new logo and an advertising campaign.

For the logo, my inspiration came from photographs of people dancing, jumping and having fun. I created feel good gestures using splashes of juice. I created slightly different versions for each of the flavours, so that it would look like a group of people dancing (it feels more social). I chose bright, fruity colours to match the drinks and to get people's attention.

For the advertising campaign I wanted to focus on the idea that Feel Good Drinks only use fruit and water in their drinks.

 

I came up with the slogan, "Fruit + water are all we need to feel good" and I decided to use simple and brightly coloured illustrations to keep it fun.

 

I combined fruit, water and feeling good by using the famous "Singing in the Rain" imagery, and replacing the dancing man with an orange. 

I also created brand guidelines and a design proposal.